Resume - Vanessa Tse

Work Experience

Petco | Search Engine Marketing Specialist
April 2019 – Present
Initiatives: Evergreen Text & PLA, Services (Grooming, Vet, Training), Grand Openings

The Walt Disney Company | Search Engine Marketing Professional Intern
July 2018 – March 2019
Lines of Business: Walt Disney World (Latin America, Young Adult) and shopDisney

Performed daily campaign management of multiple large scale paid search campaigns which include: campaign strategy, campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing
Employed search engine marketing and streaming video media expertise to drive strong traffic and conversion results for Walt Disney World and shopDisney campaigns
Managed bid rule strategy and optimization efforts at the campaign, ad group, and keyword levels to drive account performance
Furthered expertise with search engine marketing tools, such as Google Ads, Microsoft Ads, Adobe Media Optimizer
Strengthened data analytics acumen by leading execution, analysis, and presentation of data, using tools such as Adobe Omniture, Adobe Report Builder, Microsoft Excel, Tableau

Education

University of California, San Diego | Bachelor’s Degree
Management Science (B.S.), International Business (B.A.)
2014 – 2018 | GPA: 3.728
Graduated in 2018 with B.S. in Management Science, B.A. in International Business (with Distinction), and a minor in Design at the University of California, San Diego.

Projects

Tse Journey | Founder & Content Creator
June 2017 – Present

BT Diecast | Design, Web Development, & Marketing
March 2017 – Present

Skills

Analytics: Google Analytics Certification, Adobe Analytics, Tableau, SQL
Digital Media: PPC, SEO, Media Planning, Social Media, Streaming Video, Content
Web Design: HTML, CSS, Adobe Photoshop, WordPress, UX Design
Languages: English, Cantonese (spoken only), Mandarin Chinese, Spanish

Fun Facts